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Wednesday, June 14, 2006

Have your 'wedding' cake and eat it too

It is interesting to watch for new ways advertisers are trying to reach their target markets with the advent of TiVo and other technology-driven devices that now enable consumers the option of fast-forwarding and completely ignoring ads. The latest creation to hit the stands - advertisers to sponsor wedding day in front of a cast of thousands.

A marketing-savvy Long Island couple that had always dreamt of having their wedding on the field of a baseball stadium has found a way to accomplish this feat financially by pitching organizations to help them foot the bill, through the purchase of promotional spots and events to happen throughout the day. The wedding will take place on July 8th, immediately following a Brooklyn Cyclones game in front of about 500 guests and up to 8,000 baseball fans.

When I first read this article I was thinking “What a great idea!” To have your wedding at a location you have always wanted at 80 percent off the total cost would be wonderful! Although, the more I think about it the more I think it is a horrible idea, at least for the bride and groom.

Growing up in St. Louis and being an avid baseball fan, I was very excited when our new stadium was completed this year. However, upon entering during the ‘fan appreciation open house’, I was disappointed to see the numerous, over-the-top ads blanketing the stadium. Everywhere you turn there is a new product or service that is featured. To have this as the center of your wedding day would be a nightmare and an eye sore at that! This day is supposed to by about the bride, groom and their loved ones, not about 1-800-FLOWERS, Red Carpet and a host of 8,000 strangers.

The positives to this event are obviously to the companies that are advertising. They are receiving an immense amount of PR leading up to, during, and immediately following the day because of the sheer uniqueness. Even though the target audience of each advertising company may not be in attendance on the July 8th nuptials, they are bound to hear about the company throughout all the wedding day buzz.

7 Comments:

Anonymous Anonymous said...

Don't you think that the eyesore of all the ads in the stadiums help offset the ticket prices? Would you rather pay twice as much to attend a game with no ads?

8:24 AM  
Blogger Angie Dulle said...

Yes. I do think the ads are good in helping to curb ticket prices; however, I do think there is a happy medium from where they are and where they could be. I have been in many stadiums with fewer ads than there are in the new Busch. For me, all the busyness of the advertisements takes away from the game.

10:48 AM  
Anonymous Anonymous said...

Too bad ticket prices are STILL too exorbitant for most average families of three-four to attend a game without breaking the bank! At the current prices, seats, f&b, and parking averages a family of four upwards of $300!! As much as those suites cost and what with sponsorship dollars skyrocketing, it's still amazing that they can get away with charging so much...

1:33 PM  
Anonymous Anonymous said...

Well until someone finds a way to generate revenue for the teams in a manner other than putting up billboards, you'll have to grin and bear it. Or watch on TV. At least then you can skip the commercials.

7:32 AM  
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